Dr. Ziptip, a company specializing in zipper pull replacements, came to copper collective studio seeking a complete transformation of their online presence. Their old website felt cold and industrial, lacking the warmth and accessibility they wanted to convey. We reimagined their site with a natural, outdoorsy design that reflects the practical yet friendly nature of their products. The new website blends warm tones, inviting imagery, and intuitive navigation, creating a welcoming and user-friendly experience that resonates with outdoor enthusiasts and everyday users alike.